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Do you treat your business like the Cobbler’s kid that wears no shoes?  If you’re unfamiliar with the term, it’s an ironic phenomenon that happens to many business owners.  The long and short of it:  When Entrepreneurs actually stop doing for themselves the very thing they provide for their clients.    It’s referred to as  Cobbler’s Children Syndrome  (named after the proverbial children of shoemakers who don’t have their own shoes).   We are   ALL  guilty of this at one time or another. Myself included.  And I’ll admit it, because I get it.   Here's why this hits so close to home ... I've not only been there, I've struggled with this  over and over  again for decades. Whenever a client need comes up, I put the client first  (more often than not above the needs of our own company).  Tell me if this sounds familiar … You make a conscious effort to work “on” your business and even gain some traction from your effort(s).  All of a sudden a client needs something urgent, or a n...

When I hear the word legacy these days, I can’t help but think about a conversation I had with Sir Richard Branson last year about his 10 Generation Plan   (building something that can positively impact at least 10 generations).  How’s that for a powerful legacy?  Ever since that conversation, my perspective dramatically shifted especially when it came to thinking about the purpose of my business, and the impact I want my team and I to make in this world by helping other businesses aspire to achieve their unique legacies.  You could say my purpose became pretty darn clear... To help grow and scale mission driven companies into iconic legacies for generations to come. Infinite businesses.   Success for me would be to leave that footprint long after I was gone and have it live on for generations to come.  You see, no matter how successful we are… in life   OR   in business, a powerful reminder we all should embrace is that   we are all mortal, and our time here will eventually come to an...

The big, bad C word… CONFLICT. It’s one of the most mis-understood “challenges'' in companies today. I say this as a direct result of a recent experience my team and I encountered. So in addition to it being timely, I felt compelled to share my thoughts and perspective on this matter hoping it will help you and your team as much as it’s helped me and mine... Conflict by definition is,  “A serious disagreement or argument, typically a protracted one.”   To most, the word itself evokes feelings of negativity.   I’ll be the first to admit...I was guilty of that myself.   However, knowing what I know NOW, my perspective has entirely shifted.  This has become one of those “Ah-ha” moments I wish I would’ve learned much earlier in the game of business… It all started about 18 months ago... My team and I were on one of our weekly leadership calls.  The topic of integrating a business operating system into our operations structure arose. We had been thinking about it for some time, and ...

I don’t know many Entrepreneurs who haven’t plateaued multiple times and struggled to reach the pinnacle of success they dreamed about when they first made the decision to start their own business… So what do you do if you’re stuck, or don’t know how to get to the next level?  My  go-to  has always been to  find someone who has been there and DOES know HOW...   I’m sure you’d agree that we all have at least one or two things that we really excel at… it’s what makes us unique. Never have I met someone who excels at  everything ... Think about the most successful people running some of the most successful companies. Do you think they did it alone? Heck no.  Look at Apple. Many think Steve Jobs is solely responsible for Apple’s success and visionary approach. But he  didn’t  do it alone. Steve Wozniak designed the very first Apple computer and co-founded Apple with Jobs in 1976. In fact, Steve Jobs told his biographer that without Wozniak, there never would have been an Apple. They both r...

It’s not long now until the end of October and we’ll be in Trick or Treat season. Obviously it’ll be different this year with the restrictions of Covid-19 and social distancing. Somehow (because as humans we are inventive and determined) we’ll see children dressed up trick or treating – and that’s great because it’s a fun time of the year! But in this season of ghouls and ghosts, of frights and scary masks it could be an opportunity to look at your headshot and take stock. Ask yourself the question, do you have a trick or treat headshot? What I mean by this is, is your headshot a true representation of you as you are now? Have you aged since your headshot was taken or has your weight changed significantly. Has your hair changed, is it longer, shorter, a different colour or has it even disappeared? It is amazing how many people use a headshot that no longer looks like them and in the case of an actor what are you thinking! It’s suicidal to your career to use a headshot th...

Actors' headshots, Covid-19 and facemasks With the pandemic spiking again what do actors' headshots, Covid-19 and facemasks have in common? It’s common to see many people wearing facemasks and in some places it is now the law to wear them in certain circumstances. Facial Expressions This means our communication with each other has been altered so much that we are losing the bottom two thirds of the face which is a very expressive part of the face. It also means that we are much more reliant on reading expressions and intentions in each other's eyes. But, how does this relate to actors' headshots, Covid-19 and facemasks? It’s All About The Eyes In this except from my post way back in 2009, Without realising it you’ll be drawn towards the eyes. This is because they are the focal point of the whole shot, it’s not the ears or the kind of clothes you’re wearing nor is it the background. It’s the eyes… ...We want your eyes to be focused in the right place, looking in the corr...

Square Videos are everywhere you look, regardless if it is on Facebook, Instagram, or Linkedin. But how do you create a square video? I am going to demonstrate to you how to easily create square videos online with the online video editor Content Samurai. Also, uncover how to get a free 7-day free trial. As you know, video is now vital for getting attention on Social Media, and producing videos has been challenging, very expensive, a highly technical process and time-consuming. Until now ... Content Samurai's video creation system is SO FOOLPROOF and can help you generate tons of professional videos despite the fact that you know nothing about creating videos. Now permit me to show you in 6 steps how quick and easy you can make square videos using Content Samurai's square video editor. Step 1 Choose a Template When you first login into the online video editor, click on create a new video. Next, "video for social media." will be the first set of templates you will see. ...

So you require new headshots as well as do not recognize where to start. The most important step is locating the best photographer! You can make the most of all the style advice and also posturing know-how on the planet, yet it can all be obstructed by a dissimilar photoshoot photographer. A headshot photographer is capturing your essence as an actor; he or she requires to understand you, your style, and the kinds of roles you'll be going out for. Whether you need these portraits for linkedin profile, social profiles or more, these tips will help. When you've found a seemingly great match many thanks to a recommendation from a good friend, an online evaluation, or-- as all in-the-know actors do-- Backstage's Sheet, there are several key inquiries to ask your photographer before securing it in and writing the check. There's not necessarily a "ideal" answer to any of them, yet it is essential to evaluate his/her methods as well as policies to see if they fulfi...